What is Search Engine Optimisation?
Search Engine Optimisation runs alongside web design, it is a process whereby readers are attracted to a web site from a search engine such as Google, Bing, Yahoo and many others currently in operation.
Within the early stages of web design it is important that the website is fully optimised and thus becomes visible to the search engines. When this occurs the ultimate aim then is to have the website appear at the top of the list of results for the keywords and phrases which are associated with this website.
In general terms the higher up the search engine results a website is the more chance that people are to click onto it. Search Engines such as Google, Bing, Yahoo and many others act as a huge directory for websites.
Online users use search engines in order to locate and find web pages with information, to buy products and services, play games and many other items. Depending on the keyword or phrase which is typed in, the search engine returns a list of results to the user which is ranked according to relevancy and authority.
Therefore, the more specific and relevant the web page is to a given search term then the more likely it will appear on the search results page and it will appear high up. Appearing high up though all depends on whether the page has good authority through other websites linking to it who are similar or relate to their subject or industry area.
When similar companies want to rank for the same turns the process of search engine optimisation becomes extremely competitive. Search engines such as Google actually use a secret algorithm in order to rank their results, these change on a regular basis in order to stop people working them out and pushing “rubbish” sites to the top of the results.
SEO professionals such as our team here at Brick technology actually spend some time working out the algorithms and then adapting their websites so that they conform and appear high in search results. When Google change their algorithm many of the top websites lose their positioning and this is because they haven’t made the change.
Brick technology can keep you and your website one step ahead through our internet marketing team. Not only will we help you and your website to achieve a natural positioning within search engine results but we will also maintain this for you.