The Time to Invest in E-Commerce is NOW...
With the global e-commerce market expanding at such a colossal rate, there really has never been a better time to invest in the digital side of your online business. In this edition of the Brickweb blog, we'll reveal just some of the many reasons to invest in new e-commerce strategies.
Our Online-Centric World
More people than ever before have access to the internet and shopping online has become a commonplace activity. As the number of online shoppers increases, so t0o does the role of e-commerce. A study by Statista predicts that, by 2023, e-commerce will account for 22% of retail sales globally: this compares to a figure of just over 14% in 2019. The same study found that a massive 75% of respondents used the internet to buy goods and services at least once a month.
The B2B Sector
When thinking about e-commerce, it is often business-to-customer (B2C) companies that spring to mind. The fact is that the global business-to-business e-commerce market is actually valued at a massive six times that of the B2C market. If you run a B2B business, it is vital that you have effective e-commerce strategies in place.
When you have an e-commerce store online, it is literally open for business 24 hours a day. Customers can access your services and products at their convenience, giving you the opportunity to maximise sales to full potential. The internet allows you to trade with customers from other countries without having to make considerations for different time zones. And, with a contemporary AI assistant, your customers can even get answers to their questions when you're not available.
The Millennial Market
According to the results of a study by BigCommerce, 67% of millennials prefer to shop online: 45% of these respondents cited the ability to compare prices and products as a major factor in their decision to buy from e-commerce websites. Products sold online can be honestly reviewed by customers, which has a dramatic influence on sales: in BigCommerce's study, 80% of millennials said they don't buy anything without first reading an online review.
Establishing and maintaining a top-class online presence isn't easy without the help of an experienced, intelligent web development company like Brickweb. Check out our website to find out more about our e-commerce services and get in touch with our team to discover how we can propel YOUR business into the e-commerce future...