Lancashire Custom Web Design - Investment Vs Cost

An e-commerce website is not a product that is sold as complete: it is a constantly evolving process. Many digital agencies offer a quick-fix website at a price that seems too good to be true but being lured in by this can have a massive negative impact on a business.

Of course, all businesses seek the most cost-effective strategies possible in their practice and so it is easy to be attracted by the offer of a low-priced, quickly-made website from an unscrupulous web design company. This has the effect of saving the business a few hundred pounds, an instantly-visible benefit that disguises the negative long-term effects.

Cheap websites that have been built solely so the digital agency can make a quick sale do not meet the requirements of the modern internet shopper who will quickly seek out a sleeker, responsive site that will give them the experience they require. Websites that are not designed to display optimally on any internet-capable device have rapidly fallen out of favour as the growth of mobile shopping continues unabated, meaning that companies with basic websites are quickly being left behind by their competitors. In addition to causing customers to abandon their visit before a purchase is made, websites of inferior quality are unlikely to even attract visitors in the first place as the proper attention is not paid to aspects such as SEO.

Downgrading to a cheaper, less-efficient website in this way is, put simply, false economy. Careful consideration should be given to the issue of investment Vs cost, making sure that a small saving now does not lead to great losses in the future.

Brickweb custom web design Lancashire employ an experienced, talented and creative staff who use the latest systems, technologies and techniques to drive our clients’ e-commerce and m-commerce businesses forward. Our clients enjoy consistently high search engine rankings thanks to our deep understanding of SEO, rich snippets and microdata and all clients are treated on a personal, individual basis to ensure their unique business objectives are continually met and updated.

Although saving money is clearly an important aspect of any business, it is essential that a dynamic and consistent online presence is not sacrificed to this end. Brickweb continue to provide world-class websites to our diverse client portfolio and welcome new enquiries from potential clients. As part of our service, we offer a review and consultation of your existing online strategies absolutely free and without obligation.

For more information or to book a consultation at our SEO agency in Lancashire please contact our team by calling +44 (0)1254 277190 or email at

Posted in Blog on