Get better conversions

Improving your website conversion rate can be relatively simple. Here are some techniques to boost conversions:

Make your users life easy
The more difficult your website is to use, the less likely people are to buy from you. Your website should be designed so that it is functional and usable, making sure it is compatible in various browsers (you’d be surprised at how many people overlook this).

Instil trust in your firm
If people don't trust you then they won't buy from you. To create a feeling of trust your website should be made up of informative and honest text. For any e-commerce site it is vital you have an SSL certificate and that you promote the security on your site. Your contact details should also be clearly visible so it's easy for customers to get in touch with you.

Emphasise your USP
Emphasise what sets you apart from the competition, what makes you different, why should users choose you instead of a rival. If you don’t tell them, who will?

Optimise your content
It's essential to ensure your calls to action are clear and unambiguous so that it is quick and easy for customers to take the step you want them to take whether that be to contact you via an online form or make a purchase online.

Simplify your conversion steps
Don't waste your visitor's time by asking for too much personal information or for things you don't need to know. Try and make it as quick and easy as possible for your visitors to reach their objectives.

By enhancing your user experience and funnelling the path you want them to take, you'll be well on your way to increasing your conversion rate and improving your site's bottom line at minimal expense.

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